The impact of Covid-19 has brought new challenges but also new possibilities. Especially for the traditional horse selling/buying marketplace, however there are many opportunities to work actively on a successful horse sale by following a few easy steps through ehorses, Europe’s leading online horse market and help put you in front of potential buyers. Even if it is not possible to jump right into your car to visit a horse and get in personal contact with the seller, in 2020 you can use the internet with all the benefits to prepare everything for the time after Covid-19 and your horse sale.
ehorses have put some recommendations for you together, to show you how to present your horses even better.
Upload high quality photos and videos
Since potential customers currently cannot come to you to try out your horses personally, it is even more important to upload high quality photos and videos of yours horses.
When uploading videos, you should make sure to show your horse in all gaits and in action. A steady, calm motion of the camera while moving is important, so the horse can be seen very well and is not running out of sight of the camera.
Potential buyers can have a really close look at your horse and decide if this horse would match to them or not.
Use social media
Try to get more attention for your sale horse over social media channels like Instagram, Facebook or tiktok. Through this way you have the chance to reach more people and get in contact with them easily. Don’t forget to leave further contact details here like your email address or phone number.
Do interviews about the sale horse
Of course, the customer wants to know as much as possible about the horse for sale. Try to think about what questions they usually ask about the horse and upload one interview with these questions for every single horse. You should also consider the personality or preferences of the horses. In this way the customer has a better overview of the horses. You can upload these videos not only in your sales advertisement but also on social media.
Offer a virtual office/consultation hour
Offer virtual consultation hours for your sales horses. You invite customers to contact you at certain times by phone or chat and you answer all their questions about your horses. This way a personal contact between you and potential buyers is established. If someone is interested in your horse, this contact can be maintained and customers can contact you regularly – either during office hours or you can make individual appointments.
Go live on Instagram and Facebook
You have the opportunity to go live on Instagram and Facebook. There many ways to promote your horse for sale when you go live during your daily training, while brushing and saddling or riding out. You can ask the people on what they are interested in and go live for this special situation, answering what your interestered purchaser would like to know.
Create a waiting list for the time after COVID!
When customers are allowed to visit your horse and meet you in person, you should be prepared. Create a waiting list of the customers, who are going to visit which horse when and who has registered first.
Offer a call back service
Make sure you offer a call back service to provide everyone who is interested in your horse with the necessary information. This is really important to stay in touch with them.
Ehorses are Europe’s leading horse market.
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