Two creative equestrian retailers have jointly won a closely fought competition to celebrate the launch of SPILLERS® HAPPY HOOF® Molasses Free.

Youngs Animal Feeds in Congleton, Cheshire and Martins Farm Shop in Arnold, Nottingham have each bagged themselves £125 worth of shopping vouchers for the festive season.

Around 30 equestrian retailers around the country got creative last month and put together imaginative in-store displays that showcase the launch of SPILLERS® HAPPY HOOF® Molasses Free in its distinctive pink, blue and green packaging. The Stores submitted photographs of their artistic talents and they were judged on creativity, display position and overall impact.

Claire Dyett, Category Manager at SPILLERS® said: “It was difficult to decide between Youngs and Martins as both have gone to considerable effort. Both displays are located in prime space, but where Youngs really stands out, Martins is very much in keeping with the brand. There were some other excellent entries, but we felt overall that these two winning displays have more longevity.” Emma Hines at Martins said: “We are all delighted here at Martins on winning this competition, its great what SPILLERS® do to help sales in store, and to have the endless backing from their Representatives.

SPILLERS® HAPPY HOOF® Molasses Free sits well alongside our fibres and is becoming a firm favourite with our customers.” Kathryn Edgeley at Youngs Animal Feeds in Congleton said; “We really enjoyed putting the display together and it definitely generated a lot of interest from our customers. Alongside the launch offer we also gave out free samples which greatly helped increase sales and gave SPILLERS® HAPPY HOOF® Molasses Free the recognition it so rightly deserves.

Thanks to everyone at SPILLERS® for voting for us!” Both winners have opted to receive Love2Shop vouchers to share with their teams. SPILLERS® HAPPY HOOF® Molasses Free is a brand new low calorie fibre blend suitable for horses and ponies prone to laminitis and is ideal for those concerned about the inclusion of molasses in the diet.

The palatable blend of straw, alfalfa, grass nuts and rapeseed oil has no added sugar but does contain biotin to support healthy hoof growth. It can be used as a complete replacement for hay, is specifically designed to extend eating time and is approved by the Laminitis Trust. www.spillers-feeds.com. Telephone + 44 (0)1908 226626, email [email protected]